The logo is composed of two elements: the icon and the wordmark. It’s a highly recognizable brand asset and should be consistently represented.
PRIMARY HORIZONTAL
PRIMARY VERTICAL
The inverted logo should be used on dark or visually complex backgrounds where the primary logo is not clearly visible.
INVERTED HORIZONTAL
INVERTED VERTICAL
Use the icon-only logo when space is limited or when the brand is already clearly established in the context. Ideal for compact layouts, digital avatars, and branded UI elements.
primary icon only
inverted icon only
Use the icon-only version of the logo for avatars, favicons, social media, and mobile app icons. This ensures clarity and recognizability even at small sizes.
To ensure clarity and consistent presentation, always maintain clear space around the logo. This space should be at least one-third (⅓) of the logo’s height (x), measured from all sides. No text, icons, or other visual elements should enter this zone.
The horizontal lockup is our primary logo. Use the vertical lockup or icon only when the horizontal version is not suitable.
This is our official partnership lockup—clean, balanced, and built to represent both brands with equal weight. A simple dividing X separates the logos, keeping things structured and neutral.Whenever possible, match both logos in vertical alignment and scale, keeping them balanced within the height of the line. This ensures neither brand appears dominant.
To protect the integrity of our brand, avoid the following incorrect applications of the Lithium Digital logo:
Do not stretch, squash, or distort the logo.
Do not alter the logo colors
Do not apply effects like shadows or gradients.
Do not rotate or flip the logo.
Do not place the logo on busy or low-contrast backgrounds. Use the inverted version when needed for clarity.
The Lithium color palette consists of a carefully selected range of hues that represent our identity. Our colors—Black (#121212), Blue (#00D1F4), White (#FFFFFF), and Off-White (#FAFAFA)—create a balanced foundation that ensures brand recognition across all touchpoints. These colors should be applied consistently in all brand communications.
BLACK
#121212
BLUE
#00D1F4
WHITE
#FFFFFF
OFF-WHITE
#FAFAFA