Brand Kit

Logo Lockups

Primary Logo

The logo is composed of two elements: the icon and the wordmark. It’s a highly recognizable brand asset and should be consistently represented.

Primary Horizontal Logo

PRIMARY HORIZONTAL

Primary Horizontal Logo

PRIMARY VERTICAL

Inverted Logo

The inverted logo should be used on dark or visually complex backgrounds where the primary logo is not clearly visible.

Primary Horizontal Logo

INVERTED HORIZONTAL

Primary Horizontal Logo

INVERTED VERTICAL

Icon Only

Use the icon-only logo when space is limited or when the brand is already clearly established in the context. Ideal for compact layouts, digital avatars, and branded UI elements.

Primary Horizontal Logo

primary icon only

Primary Horizontal Logo

inverted icon only

Application - Avatars & Icons

Use the icon-only version of the logo for avatars, favicons, social media, and mobile app icons. This ensures clarity and recognizability even at small sizes.

Primary Horizontal Logo
Primary Horizontal Logo
Primary Horizontal Logo

Clearspace

To ensure clarity and consistent presentation, always maintain clear space around the logo. This space should be at least one-third (⅓) of the logo’s height (x), measured from all sides. No text, icons, or other visual elements should enter this zone.

Primary Horizontal Logo

The horizontal lockup is our primary logo. Use the vertical lockup or icon only when the horizontal version is not suitable.

Partnerships

This is our official partnership lockup—clean, balanced, and built to represent both brands with equal weight. A simple dividing X separates the logos, keeping things structured and neutral.Whenever possible, match both logos in vertical alignment and scale, keeping them balanced within the height of the line. This ensures neither brand appears dominant.

Primary Horizontal Logo

Logo Misuse

To protect the integrity of our brand, avoid the following incorrect applications of the Lithium Digital logo:

Primary Horizontal Logo

Do not stretch, squash, or distort the logo.

Primary Horizontal Logo

Do not alter the logo colors

Primary Horizontal Logo

Do not apply effects like shadows or gradients.

Primary Horizontal Logo

Do not rotate or flip the logo.

Primary Horizontal Logo

Do not place the logo on busy or low-contrast backgrounds. Use the inverted version when needed for clarity.

Brand Colors

The Lithium color palette consists of a carefully selected range of hues that represent our identity. Our colors—Black (#121212), Blue (#00D1F4), White (#FFFFFF), and Off-White (#FAFAFA)—create a balanced foundation that ensures brand recognition across all touchpoints. These colors should be applied consistently in all brand communications.

BLACK

#121212

BLUE

#00D1F4

WHITE

#FFFFFF

OFF-WHITE

#FAFAFA